Newsfeed Cafe Photoshoot

Screenshot 2018-09-30 at 11.38.07 AM

These photos are from a photoshoot done in anticipation of the updated Newsfeed Cafe menu. This was after a months-long research effort, including competitor research, consumer surveying, customer interviews, and rounds of recipe testing.

The new menu update resulted in an increase in per-ticket averages, as well as caused an uptick in cover counts during the lunch daypart.