Valley Joist + Deck Website Copy

I worked alongside a Marketing Consultant who was building brand materials for a newly merged steel company called Valley Joist + Deck. They were looking to revamp their brand image in an effort to capitalize off of phenomenal customer feedback and institutional loyalty among their workforce. We helped them craft website copy that reflected the feedback they had provided; that they are a no-nonsense, honest & efficient company that values their employees and goes the extra mile for their clients.

The pillars of the brand were clear - Integrity, Consistency, and Dedication. From there, we formed the copy & page themes to match their culture. Overall, they were thrilled with their increased and improved web presence, and they now have a brand identity that perfectly encapsulates why they are as successful as they are.