Map Room Tea Lounge Branding

I am extremely proud to have been part of the team that built the Map Room Tea Lounge concept at the Boston Public Library. What was originally an a la carte cafe was transformed into Boston's first literary-inspired tea lounge. We took inspiration from the Boston Public Library, both in literary homage and decor that complimented the rustic and warm architectural details.

In building the brand identity, we sought to craft an image of rustic modernity that would appeal to the young professionals working in Copley Square. This is reflected in our logo, website layout, menu design, and social media presence. As Project Manager and Marketing Coordinator on the re-brand & launch, I was able to craft the marketing strategy, build/populate the website, design and print signage & menus, and source product all in an effort to build a cohesive and consistent brand image.

Some of the branding elements are above in slideshow form, and more examples can be found on Instagram @library_tea and the website at librarytea.com, where the menus and more visuals can also be found.

Map Room Tea Lounge Space

Catcher in the Rye

Menu Exterior

Menu Interior