
As part of a design exercise with a few friends, I set out to answer the ultimate "What If" in music history... "What if The Beatles hadn't broken up in 1970?".
In this alternate timeline, the 4 lovable lads from Liverpool decided instead to take a break from being Beatles for a while as tensions had risen and they had grown tired of the whole "Beatle" thing.
"Isn't it a Pity?" would be marketed as their "breakup album" after years out of the spotlight and little word sent to the prying press or their adoring fans. I envisioned it as one big joke that the group had decided to make on the world, with the initial promotion and exterior album artwork appearing to signal the end of their time together - a moody black and white shot on the cover with literal space between them as they wear expressions of stress and disharmony. The cherry (or rotten apple) on top being the back of the jacket including an unsubtle metaphor for the degradation of their once unbreakable bond.
The reveal would only come on release day, when eager fans would open the gatefold record to see the truth - "family photos" showing John, Paul, George, and Ringo in good spirits both together and apart in a technicolor collage of happiness and camaraderie.
I had a blast designing the artwork and putting together the setlist. As a lifelong Beatles fan, I truly wish this was a reality of history, but it was a fulfilling fantasy (and design exercise) nonetheless.