STRATEGY | DESIGN | CONTENT CREATION
These photos are from a photoshoot done in anticipation of the updated Newsfeed Cafe menu. This was after a months-long research effort, including competitor research, consumer surveying, customer interviews, and rounds of recipe testing.
The new menu update resulted in an increase in per-ticket averages, as well as caused an uptick in cover counts during the lunch daypart.
These are various pictures I have taken in my time living in Boston, MA. They are from the Public Gardens, the orange line on the MBTA, the stairwell in one of my school's buildings, the fountain in the Boston Common, and Airport train station.
These two pictures are from a trip I took to New York City. The first image is the island of Manhattan from atop the Empire State Building, and the second from the bird enclosure at the Central Park Zoo.
